Digital content is a critical differentiator for e-commerce and digital brand-building activities. Every business needs to think like a publisher. Every successful business needs an audience.

Where is your audience?

Are you engaging them, or is someone else earning their attention?

Our 1-day workshop on building better digital content will help you to elicit, examine and understand crucial information about your customers so you can begin to develop a complementary digital presence.

• Learn a structured process for developing a content strategy and generating the content types, guidelines and editorial plans to support it.
• Learn to develop a strategy which supports commercial objectives, yet is mapped to customer personas and needs.
• Learn about creating content which is effective, usable and accessible whilst also supporting SEO strategy and brand values.

Creating Digital Content

Discover best practice methods for content auditing, creation and development

Content Outline

Develop a Content Outline for your organisation, or for use in a specific area of the business, to achieve a specific goal

Focusing on your customer

Understand the business benefits of customer-centric, content-led marketing in all its aspects, such as copy formats and tone of voice guidelines

Defining a Content Strategy

Learn how content strategy can deliver specific, measurable results

More than a Mission Statement

Identify what content guidelines you require, how to share the workload, how to roll them out to make sure your business understands and embraces the message.

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