26 Aug 2013
Framework Training Ltd
154 - 160 Fleet Street
Price per person
Digital content is a critical differentiator for e-commerce and digital brand-building activities. Every business needs to think like a publisher. Every successful business needs an audience.
Where is your audience?
Are you engaging them, or is someone else earning their attention?
Our 1-day workshop on building better digital content will help you to elicit, examine and understand crucial information about your customers so you can begin to develop a complementary digital presence.
What you will learn
- Learn a structured process for developing a content strategy and generating the content types, guidelines and editorial plans to support it.
- Learn to develop a strategy which supports commercial objectives, yet is mapped to customer personas and needs.
- Learn about creating content which is effective, usable and accessible whilst also supporting SEO strategy and brand values.
Who should attend
Convince to Convert: how better digital content will grow your business
Creating Digital Content
Discover best practice methods for content auditing, creation and development
Develop a Content Outline for your organisation, or for use in a specific area of the business, to achieve a specific goal
Focusing on your customer
Understand the business benefits of customer-centric, content-led marketing in all its aspects, such as copy formats and tone of voice guidelines
Defining a Content Strategy
Learn how content strategy can deliver specific, measurable results
More than a Mission Statement
Identify what content guidelines you require, how to share the workload, how to roll them out to make sure your business understands and embraces the message.