Framework Training

Code

mobile2

Scheduled Dates

22 Jul 2013
23 Sep 2013
25 Nov 2013
9 Dec 2013

Scheduled Address

Framework Training Ltd

150 Minories
London
EC3N 1LS

More about our London Training Centre

Experience Level

intro

Days

1

Price per person

£1295 +VAT

Course description

Our Mobile App Development Strategy Overview is for anybody who is considering commissioning or building in-house an app for their business, and needs a solid understanding of what’s involved.

The course will provide an unbiased overview of the pros and cons of different methods of building apps, the platforms and languages available, central concepts (while busting any jargon), the key stages of development, and the criteria for what makes an app a success.

The course includes case studies of different types mobile apps – for tablet or smartphone – which have been successful.

What you will learn

  • Pros and Cons of Commissioning / Creating Mobile Apps
  • Planning stages necessary for successful App Delivery
  • Available platforms and technologies
  • Getting your app seen
  • Global / Localisation Considerations

Who should attend

This would particularly suit Project Managers, Business Analysts, Sales and Marketing staff, Directors and any other stakeholders involved in the IT decision-making process within an organisation.

Prerequisites

No special skills or Mobile app development experience are required.

Mobile App Development Strategy Course Syllabus

Introduction to Mobile Apps

Why make apps (and why not)?

Operating Systems & Platforms

What differentiates Mobile OSes, and which should I target?
Current Platforms:

  • iOS
  • Android,
  • RiM (BlackBerry),
  • Microsoft (Windows),
  • Symbian

Practicalities for producing for multiple platforms

"Write-once, target all" Frameworks

  • Adobe AIR
  • Titanium Mobile
  • Phonegap
  • Corona
  • HMTL Mobile Web Apps

Basic stages of app production, from Concept to Store Submission

Mapping out App Functionality
Identifying your audience
Understanding User Requirements
Avoiding function creep
Digital Rights Management
App Development & Testing
Deployment (Google Play, iTunes, Amazon, Windows Phone Marketplace)
Updates

Discoverability: how will your app be found?

App stores: retail rather than search environments
Apps and social media
Sharing functionality

Commissioning considerations and managing app delivery

Timelines and costs
On-going app maintenance
Business cases for mobile apps

Going global – Territories and Localisation

OS market share by country
Legal implications

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