22 Jul 2013
Framework Training Ltd
Price per person
Our Mobile App Development Strategy Overview is for anybody who is considering commissioning or building in-house an app for their business, and needs a solid understanding of what’s involved.
The course will provide an unbiased overview of the pros and cons of different methods of building apps, the platforms and languages available, central concepts (while busting any jargon), the key stages of development, and the criteria for what makes an app a success.
The course includes case studies of different types mobile apps – for tablet or smartphone – which have been successful.
What you will learn
- Pros and Cons of Commissioning / Creating Mobile Apps
- Planning stages necessary for successful App Delivery
- Available platforms and technologies
- Getting your app seen
- Global / Localisation Considerations
Who should attend
Mobile App Development Strategy Course Syllabus
Introduction to Mobile Apps
Why make apps (and why not)?
Operating Systems & Platforms
What differentiates Mobile OSes, and which should I target?
- RiM (BlackBerry),
- Microsoft (Windows),
Practicalities for producing for multiple platforms
"Write-once, target all" Frameworks
- Adobe AIR
- Titanium Mobile
- HMTL Mobile Web Apps
Basic stages of app production, from Concept to Store Submission
Mapping out App Functionality
Identifying your audience
Understanding User Requirements
Avoiding function creep
Digital Rights Management
App Development & Testing
Deployment (Google Play, iTunes, Amazon, Windows Phone Marketplace)
Discoverability: how will your app be found?
App stores: retail rather than search environments
Apps and social media
Commissioning considerations and managing app delivery
Timelines and costs
On-going app maintenance
Business cases for mobile apps
Going global – Territories and Localisation
OS market share by country
windowsphone1 Windows Phone 7 App Development Training Course