Google has just peeled back the wrapper on the next revision to its mobile OS Android, naming it "Kitkat" (in keeping with their confectionary-based code-naming). "Key Lime Pie" was just a smokescreen all along.
They've teamed up with Nestlé to bombard sweet-toothed chocaholics with the chance to win one of the new Nexus 7 tablets, or a £5 store voucher.
There goes my diet.
Technical details are very thin on the ground, but it's likely we'll be seeing Android 4.4 Kitkat in the not-so-distant future running on everything from smart watches to laptops and all between.