The burgeoning Android Market has shed its larval skin and unfurled its wings, Mothra-style.
You may have noticed some changes to the scope of the Android Market over the last year or so, with movies, music and ebooks being added to the offerings, and it seems like it may have all been in preparation for Google's latest baby, called Play.
By opening the Market to other platforms (read: anything with a browser), and broadening the range of media / products on sale, it's like Google has tossed its pint glass in the air and called out every hardnut in the pub...
They're already toe-to-toe with iTunes/ App Store and Amazon Kindle, but Netflix, Hulu, Blinkbox, even mainstream broadcasters like Sky are probably taking quite a bit of notice of what's happening, and I predict that before long Google will be locking horns with the likes of Valve's Steam platform, the giant of online video game distribution too.
Oh, and Google Wallet. Watch out for that.
According to Google, not a lot. The original Android Market app ratings system will remain, as will the Developer Terms & Conditions.
What has changed though, and it's a pretty big deal, is that as of this week, Google have massively increased the size of each app's storage allowance - APK files still have a 50MB cap, but developers can now include two additional 2GB resource files for big glossy media-rich apps and games.
Scribbled by Tom